The restaurant industry is living in a digital world - from mobile ordering to digital delivery and in-store kiosks - there doesn’t seem to be any indicators that these trends are slowing down as the customer experience continues to rely on a digital focus. Kiosks are making their mark and proving they are here to stay with a convenient and fast digital ordering alternative to waiting in line.
Kiosks are not only engaging to customers, but they allow the customer to tailor their own experience with the ability to personalize orders, take their time to browse a menu or quickly order a favorite and skip a long line.
Other benefits that keep the kiosk trend on the rise include increased order accuracy and efficient check out. Kiosks eliminate mistakes with missed orders and decreased lines with kiosks speed up the check-out process and allow more orders and increase revenue.
Kiosks are becoming more and prevalent with McDonald’s recently announcing plans to invest $2.4 billion in 2018, most which would go to deploying its “Experience of the Future” design at U.S. locations with the focus on kiosk ordering. Subway also has plans to roll kiosks out in 2018, and so does Taco Bell and Wendy’s. Panera has had kiosks for more than five years. Kiosks aren’t going anywhere soon.
This rise in demand shows that customers continue to thrive on technology, especially when convenience drives the process. And the numbers don’t lie. According to PYMNTS Unattended Retail Tracker the projected annual growth of the American interactive kiosk market through 2021 is 7.2 percent. In addition, self-service kiosks generated annual revenues of $218 million in 2016.